Tangent came from a simple frustration: the people best at the work are rarely the ones with time to market it — and most tools that promise to help do it by taking humans out of the loop. We built the opposite.
[Your name]
Founder, Tangent · Saskatchewan
I spent years running new-business development for a design agency, and most of it was work I shouldn’t have been doing by hand — building lists, rewriting the same email fifteen ways, losing track of who I’d already contacted.[placeholder — replace with the real story]
Tangent does that slow work now — but it never sends without a human. Building from Saskatchewan put CASL on the radar in a way a lot of US tools ignore, so compliance went in on day one, as a constraint rather than a checkbox.[placeholder — replace with the real story]
Nothing sends, posts, or publishes without your say-so. Every draft waits in your approvals — no autonomous blasting, ever. It's the product's core constraint, not a toggle.
We won't quote client results we don't have, invent testimonials, or blend attribution into a flattering number. Where we lack data, we say so — including on this website.
Built in Canada, so CASL is in the DNA. Native CASL & CAN-SPAM: signed unsubscribe tokens, suppression lists, and a physical mailing address on every email — automatic.
The AI drafts from your edits and your brand, and it's guarded against fabricating claims — a guard that's tested in code, not just promised in a footer.
Start with a pilot — join the waitlist and we'll reach out when a slot opens.